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Blog / TV

by Amanda C. Thompson, on Jan 21, 2020 1:07:00 PM

Gone are the days of passive TV consumption. Viewers want to interact with the content they’re seeing – and when they see an ad for something they like, they want …

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Topics:O2OInteractive ContentOffline to OnlineQR CodeSodyoTV to MobileBroadcast MediaMobile ApplicationsAdvertisingTVScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 6, 2020 11:53:31 AM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

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Topics:O2OHome ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVTV to MobileBroadcast MediaMessagingMobile ApplicationsIncrease EngagementSocial MediaVisual IndicatorPoint & InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 29, 2019 10:00:00 AM

It’s 2019. Science has put a rover on Mars and data servers on the ocean floor. Grapes taste like cotton candy now. People can watch movies in the palm of …

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Topics:Home ShoppingQR CodetelevisionBroadcast MediaTVScanning TechnologiesPoint & Purchase

by Amanda C. Thompson, on Jan 12, 2019 10:03:36 AM

Hi, hello, is this thing on? Great – hi, we’re Sodyo! You might not have heard of us yet, but you’re going to, because we’ve got big plans for 2019 …

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Topics:televisionBroadcast MediaLogisticsSimultaneous ScanningMobile PaymentTVScanning TechnologiesTV ProgramsOOHOut of Home

by Amanda C. Thompson, on Dec 5, 2018 11:03:15 AM

Watching television may seem like a “tune in to tune out” activity, and indeed, it is a way for many people to unwind after a long day at work. However, …

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Topics:O2OOffline to OnlineQR CodeReality TVSodyoSports TVtelevisionTV to MobileBroadcast MediaMobile ApplicationsTVEnrich ContentScanning Technologies

by Amanda C. Thompson, on Sep 27, 2018 9:06:31 PM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

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Topics:Home ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVtelevisionTV to MobileBroadcast MediaIncrease EngagementVisual IndicatorPoint & InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint & PurchaseTV ProgramsInteractive Ad