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Blog / Advertising

by Amanda C. Thompson, on Jan 21, 2020 1:07:00 PM

Gone are the days of passive TV consumption. Viewers want to interact with the content they’re seeing – and when they see an ad for something they like, they want …

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Topics:O2OInteractive ContentOffline to OnlineQR CodeSodyoTV to MobileBroadcast MediaMobile ApplicationsAdvertisingTVScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 6, 2020 11:53:31 AM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

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Topics:O2OHome ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVTV to MobileBroadcast MediaMessagingMobile ApplicationsIncrease EngagementSocial MediaVisual IndicatorPoint & InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Mar 6, 2019 10:04:00 AM

When travelers visit a new city, whether for work or for pleasure, they need information about this new environment and how to navigate it. For instance, every public transit system …

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Topics:O2OOffline to OnlineQR CodeSodyoMobile ApplicationsIncrease EngagementMobile PaymentPoint & InteractAdvertisingTicket SalesEnrich ContentScanning TechnologiesPoint & PurchaseInteractive AdOOHOut of HomeSmart CitiesTourism

by Amanda C. Thompson, on Nov 20, 2018 4:56:49 PM

What if, instead of simply shrugging “It’s not perfect, but it’s home,” residents of a city could take action to improve their surroundings? Today, of course, there are a couple …

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Topics:O2OOffline to OnlineQR CodeSodyoMobile ApplicationsIncrease EngagementMobile PaymentPoint & InteractAdvertisingTicket SalesScanning TechnologiesPoint & PurchaseInteractive AdOOHOut of HomeSmart Cities

by Amanda C. Thompson, on Oct 19, 2018 9:12:53 AM

The conversation around omnichannel marketing often focuses on how brands can bring web and mobile campaigns into harmony with the more traditional channels of print and television, but how does …

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Topics:O2OOffline to OnlineQR CodeSodyoIncrease EngagementAdvertisingTicket SalesEnrich ContentScanning TechnologiesInteractive AdOOHOut of Home

by Amanda C. Thompson, on Sep 27, 2018 9:06:31 PM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

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Topics:Home ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVtelevisionTV to MobileBroadcast MediaIncrease EngagementVisual IndicatorPoint & InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint & PurchaseTV ProgramsInteractive Ad