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Blog / Point & Interact

by Amanda C. Thompson, on Feb 4, 2021 11:02:28 AM

Which player performed the best in the game? What did viewers think of the latest episode of a popular TV series? How would they use a brand’s new product in …

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Topics:O2OInteractive ContentQR CodeSodyoTV to MobileBroadcast MediaPoint & InteractTVTV ProgramsInteractive Ad

by Amanda C. Thompson, on Jun 30, 2020 6:21:44 PM

The Produ Awards, curated by Miami-based Spanish-speaking magazine Produ, have recognized Sodyo’s “Snap It” interactive marker on TVN Panama as one of 2020’s most disruptive technologies. “Snap It” is the …

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Topics:O2OInteractive ContentOffline to OnlineBroadcast MediaMobile ApplicationsIncrease EngagementPoint & InteractAdvertisingTVScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 6, 2020 11:53:31 AM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

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Topics:O2OHome ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVTV to MobileBroadcast MediaMessagingMobile ApplicationsIncrease EngagementSocial MediaVisual IndicatorPoint & InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Mar 6, 2019 10:04:00 AM

When travelers visit a new city, whether for work or for pleasure, they need information about this new environment and how to navigate it. For instance, every public transit system …

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Topics:O2OOffline to OnlineQR CodeSodyoMobile ApplicationsIncrease EngagementMobile PaymentPoint & InteractAdvertisingTicket SalesEnrich ContentScanning TechnologiesPoint & PurchaseInteractive AdOOHOut of HomeSmart CitiesTourism

by Amanda C. Thompson, on Dec 18, 2018 6:50:11 PM

When we were children, we mailed our Christmas wish lists via the postal service. Now, there’s an easier way. “Scan to share” functionality can forward Christmas wishes straight from the …

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Topics:O2OInteractive ContentOffline to OnlineQR CodeSodyoTV to MobileIncrease EngagementSocial MediaVisual IndicatorSimultaneous ScanningPoint & InteractEnrich ContentScanning TechnologiesQuick ConnectionTV Programs

by Amanda C. Thompson, on Nov 20, 2018 4:56:49 PM

What if, instead of simply shrugging “It’s not perfect, but it’s home,” residents of a city could take action to improve their surroundings? Today, of course, there are a couple …

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Topics:O2OOffline to OnlineQR CodeSodyoMobile ApplicationsIncrease EngagementMobile PaymentPoint & InteractAdvertisingTicket SalesScanning TechnologiesPoint & PurchaseInteractive AdOOHOut of HomeSmart Cities