Real-Time Audience Engagement: A New Era for Broadcast and Media

In a media landscape increasingly driven by data, personalization, and interactivity, traditional broadcast television has struggled to keep pace with the digital expectations of modern audiences. Viewers no longer want to passively consume content—they want to participate in it. With Sodyo’s Qapture platform, broadcasters can now meet that demand, unlocking real-time engagement tools that transform the viewer experience while capturing actionable insights that were previously out of reach. 

From Passive Viewers to Active Participants 

Qapture integrates seamlessly into live and linear broadcasts, enabling dynamic visual markers to be displayed directly on-screen. These markers—powered by Sodyo’s patented long-range scanning technology—can be scanned instantly from across a living room, stadium, or venue, without interrupting the viewing experience. 

Once scanned, the marker acts as a portal. Within milliseconds, the viewer is taken to interactive content: polls, replays, contests, trivia, coupons, purchases, or behind-the-scenes exclusively personalized based on profile data and real-time context. 

No app switching. No URL typing. No delays. 

The Value of Real-Time Data 

Every scan and interaction feeds directly into Qapture’s analytics engine. Broadcasters can monitor: 

• Engagement by content segment 

• Geographic and demographic interaction patterns 

• Conversion rates for gamification, voting, or offers 

• Viewer behavior over time, across shows, and across devices 

This data isn’t just for reporting—it’s actionable. Broadcasters can adapt content on the fly, A/B test calls to action, or push segment-specific experiences. Qapture becomes a feedback loop, turning content into conversation and engagement into insight. 

Deep Personalization at Scale 

Unlike traditional QR systems, which deliver static URLs, Sodyo’s Qapture platform supports viewer-level content targeting. With one marker on screen, multiple users can receive different experiences: 

• A sports fan might see live player stats 

• A shopper might receive a personalized discount 

• A trivia player might rejoin an ongoing game mid-broadcast 

All of this is possible through Sodyo’s dynamic profile system, which builds detailed user

histories based on scan behavior, interaction history, device context, and more. 

Scan from any screen. Any distance. Instantly.

Real-World Applications 

• Media companies across LATAM, Asia, and Europe are already embedding Sodyo into primetime programming: 

• Live sports broadcasts feature on-screen markers for instant replays and player stats 

• Reality shows allow live voting and sweepstakes participation 

• News segments let audiences weigh in on public polls and access supplementary content 

• Advertisers deploy personalized product offers during ad breaks, tracked to individual viewer profiles 

With integration into native or white-label apps, these features become native components of the viewing experience—fluid, intuitive, and high-frequency. 

Transforming Broadcast into a Two-Way Channel 

Qapture bridges the gap between the reach of broadcast and the engagement of digital. It enables a television signal to behave more like a website—clickable, responsive, data-rich. It turns programming into a platform for interaction and monetization, delivering higher ad value, stronger viewer retention, and deeper audience intelligence. 

Be Part of the Broadcast Reinvention 

As the media converges and competition intensifies, the winners will be those who create not just content, but connection. Sodyo’s Qapture platform is already powering that future. We’re inviting broadcasters, media groups, and strategic investors to join us in building the next generation of real-time audience engagement. Let’s transform the screen—together. 

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Ready to transform your broadcast strategy? Schedule a discovery call with Sodyo today. 

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