Beyond QR: The Next Evolution In Trust

For years, we’ve relied on QR and DataMatrix codes to connect the physical and digital worlds.

They made products interactive, campaigns measurable, and information instantly accessible.

But as those black-and-white boxes multiplied, so did a new problem: trust.

Anyone can duplicate a QR code. Anyone can fake one.

And when everything can be copied, how do we know what’s real?

The Trust Gap

The global counterfeit market now exceeds $2.3 trillion, touching nearly every sector — from pharmaceuticals and luxury goods to electronics, packaging, and media.

What’s broken isn’t connectivity.

It’s authenticity.

We don’t just need codes that link to digital experiences; we need codes that prove authenticity.

That’s the next evolution.

From Codes That Connect to Codes That Protect

At Sodyo, we’ve spent years developing encrypted visual codes that can’t be cloned - the foundation of a new standard called Visual Code Trust.

These encrypted markers look like visual symbols, not traditional QR codes.

They can be scanned from up to three times the distance, integrated into any design, and cannot be copied or duplicated.

Each scan becomes a secure interaction, turning a simple code into a moment of verified trust.

Introducing Visual Code Trust

Visual Code Trust is a new layer of authenticity - a global framework for trust you can see.

It’s how brands, manufacturers, broadcasters, and advertisers can make every interaction verifiable.

Where QR codes opened access, Visual Code Trust secures it.

Where serialization adds traceability, Visual Code Trust adds proof.

It bridges physical and digital authentication - without the friction of complex systems or additional hardware.

Applications Across Industries

• Brand Protection & Packaging: Encrypted visual markers embedded directly into packaging and labels prevent counterfeits before they enter the supply chain.

• Product Authentication: Consumers can instantly verify if a product is genuine - without needing special apps or serial codes.

• Broadcast & Media: The same encrypted visual layer enables secure, measurable viewer engagement on any screen - transforming how audiences connect with content.

• Digital Out of Home (DOOH): Encrypted codes on outdoor displays allow instant, verifiable interactions - ensuring real-time attribution and brand safety for advertisers.

Whether it’s packaging, a broadcast screen, or a billboard, Visual Code Trust ensures that every visual touchpoint is a trusted one.

A Call for Collaboration

Sodyo isn’t building this standard alone.

We’re opening partnership discussions with packaging innovators, authentication experts, broadcasters, and global brands who want to define this new layer of trust together.

If your company is exploring the future of brand protection, product authentication, or interactive media, we’d love to connect.

Because the next evolution in technology isn’t just about connection —

it’s about trust that can be seen.

Explore Visual Code Trust

Learn how encrypted visual codes can make authenticity visible — across packaging, media, and beyond.→ www.sodyo.com/joinus