Brand Protection in the Digital Age: Fighting Counterfeits with Sodyo
- Lishai Cohen
- Jun 9
- 2 min read
The Global Counterfeiting Problem
Counterfeit goods are no longer a fringe problem. They represent a massive global threat, with damages exceeding half a trillion dollars each year. From high-end fashion to over-the-counter medicine, fake products are everywhere… and they’re more convincing than ever.
Traditional anti-counterfeit methods like holograms, serial numbers, and even dynamic QR codes have reached their limits. They can be copied, tampered with, or bypassed, especially when the attack surface is both digital and physical.
Visual Authentication Built for the Modern World
Sodyo takes a fundamentally different approach. Instead of relying on static identifiers, we offer real-time authentication using advanced visual markers. These markers are based on a sophisticated structure of color and geometry, known internally as Color Vertex Points.
The result is a visual code that is easy to scan, but extremely difficult to counterfeit. These markers are recognized in milliseconds by our proprietary analyzer, even from long distances or steep angles. Unlike traditional scanning methods that require proximity and alignment, Sodyo works wherever the marker is visible, whether printed on packaging, embedded in broadcast video, or displayed on screen.
Every Scan Tells a Story
Verification is only the beginning. Each scan generates valuable behavioral data: who scanned, where, when, and on what kind of device. This creates a rich layer of insight that brands can use for everything from compliance to engagement.
What makes the platform especially powerful is its ability to personalize each interaction. A customer might scan the marker and receive warranty validation and product training, while a distributor scanning the same code is routed to an internal verification tool.
The content adapts to the context, the user, and the device… automatically!
Designed for Real Brands and Real Scale
Sodyo markers are engineered to blend with your brand while adding a layer of invisible security. They can be incorporated into packaging, labeling, or even directly onto physical components without disrupting the product’s visual identity.
Sodyo also provides robust analytics and CMS tools that let you manage content, monitor campaigns, and track engagement in real time. You stay in control, without relying on third-party authentication services or fragmented tools.
Why Brands Choose Sodyo
Sodyo's visual markers are:
Secure by Design
Recognizable at long range and wide angles
Embedded with smart rules for dynamic, personalized experiences
Fully trackable for brand intelligence and compliance
Easy to deploy with flexible SDK and CMS integration
Trust Starts with Visibility
In a world full of copies, trust comes from knowing what’s real. With Sodyo, every scan becomes an opportunity to prove authenticity, engage customers, and protect brand value.
If your brand is serious about fighting counterfeits, we’d love to show you how visual authentication can make it possible - and scalable.
Want to Learn More?
We’re offering private reviews to a select few brands this quarter - and we’d love to include you. No pressure, just a one-on-one conversation where we’ll show you exactly how our technology works using your own products, on your terms.
Prefer to chat about where QR code technology is headed over a virtual coffee? That’s on the table too. We're here when you're ready.
