Meet Sodyo: The Alternative QR Code Scanner Revolutionizing Interaction Between the Physical and Digital Worlds
- Lishai Cohen
- 2 days ago
- 2 min read
In a world where the physical and digital are becoming increasingly intertwined, Sodyo is transforming how we connect with our surroundings. The company’s innovative scanning technology is changing the way people interact with objects, places, and information in real time.
How It All Started
Sodyo was founded with a bold vision: to create a seamless bridge between the physical world we live in and the digital world that powers our experiences. The idea began with a simple question: why can’t we connect to the real world around us as easily as we connect to apps or websites? That question led to the development of a new kind of scanning system - an alternative to the traditional QR code scanner. One that works at a distance, from wide angles, and in almost any environment.
Technology Behind the Vision
At the heart of Sodyo’s platform is a patented, color-based marker system. Unlike traditional QR codes that require close range and exact alignment, Sodyo’s markers can be scanned from several meters away and from wide viewing angles. The scanning is nearly instantaneous and works on printed materials, digital screens, TV broadcasts, and more.
This opens up a wide range of applications. Imagine scanning a TV screen to instantly access a product, using your phone to interact with street signage, or turning a printed ad into a digital experience, all with a quick scan.
Real-World Applications
Sodyo’s technology has already proven itself in the broadcasting and logistics world, as evidenced by our partnerships with HBO, eMedia, ZIM Integrated Shipping ( ), and more. We are demonstrating real potential through targeted pilots and partnerships in other areas as well. In the sports world, Sodyo has conducted successful proof-of-concept initiative with Arsenal Innovation Lab and at Bloomfield Stadium, showcasing how interactive scanning can enhance fan engagement in-stadium. The same underlying technology can be applied to a variety of future use cases, from brand protection to smart retail. But our current focus is on validating the impact in specific, high-value domains through real-world testing and collaboration.
Looking Ahead
As physical spaces become more intelligent and connected, Sodyo is helping shape what comes next. The company is working with partners around the world to bring its scanning technology to new industries and new audiences.
The future is not just about digital transformation. It’s about making the physical world part of the digital conversation. With Sodyo, that future is already here.
Want to Learn More?
We would love to have a chat with you - no obligations. We can tell you all about how we have a >80% conversion rate in broadcasting and a 99+% scan accuracy. Or if you'd like, you can pick our brains on where QR code generators are headed in the future over a virtual cup of coffee - your choice. We're here.