You’re sitting on the couch watching a home shopping network on TV and decide to buy the skin care set. You know you won’t find this product at your local mall, so you reach for the phone. Or do you go to the website and order online?
The Perils of Distractions
When you pick up the phone to order something, you feel like someone with a hidden collection of The Pointer Sisters on 8-Track. Phone ordering is so 70’s and 80’s. Beyond the nostalgia effect, there are many possible distractions along the way:
If you go online to make the purchase, you visit the home shopping network’s homepage or a specific page. The distractions are clear:
In marketing, we call this a broken funnel. Broken funnels will always offer lower conversion rates. The more actions the lead has to take in order to become a customer, the less you sell. That’s why Amazon offers “one click purchase”. Who wants to type in their information every single time? The quicker the better for both sides.
The Smartphone Is Home Shopping’s Missing Link
Home Shopping Networks are thinking beyond the phone call. TV-to-Voice Phone Call is on its way out. It may take a decade to fully disappear, but 20-something’s with credit cards don’t see voice call purchasing as futuristic.
The smartphone is the highest common denominator in our lives. Our smartphone is much more than our phone. We use it to write and read reminders, for banking, online purchases, texting our friends, looking up cultural events. When is the last time you left your home without your smartphone? And if you did, how was that day?
TV-To-Mobile Is The Future of Home Shopping
TV-to-Mobile is the next natural step for home shopping networks. An instant connection from TV to the smartphone is a win-win for both customers and channels:
Are you a Home Shopping Network professional? I invite you to check out Sodyo’s unique TV-To-Mobile solution for Home Shopping Networks by browsing our website, and fill out the below form and we will give a live demonstration to you and your colleagues!