Login
Try Now
Menu
Login
Try Now

Blog / Advertising

by Amanda C. Thompson, on Mar 1, 2021 5:30:00 PM

As the Sodyo solution expands, so too do the opportunities for our partners to monetize content. The Sodyo Monetization Platform can help our partners leverage valuable real estate on our …

Read Story
Topics:Home ShoppingQR CodeSodyoSports TVTV to MobileBroadcast MediaMobile ApplicationsIncrease EngagementAdvertisingTVeCommercePollingCouponModuleMonetization

by Amanda C. Thompson, on Feb 15, 2021 5:00:00 PM

The next stop on our new features roadmap is the coupon module. As Sodyo evolves beyond “enabler” status into an end-to-end interactive content solution, introducing the coupon module is one …

Read Story
Topics:Interactive ContentSodyoTV to MobileBroadcast MediaAdvertisingTVPoint to PurchaseeCommerce

by Amanda C. Thompson, on Jul 8, 2020 5:55:50 PM

“What is normal?” It’s always been an existential question, and thanks to Covid-19, the answer is more unclear than ever. But, also thanks to Covid-19, businesses have an opportunity to …

Read Story
Topics:Offline to OnlineSports TVTV to MobileBroadcast MediaMobile ApplicationsAdvertisingTicket SalesTVScanning TechnologiesPoint to PurchaseTV ProgramsInteractive AdOut of Home

by Amanda C. Thompson, on Jun 30, 2020 6:21:44 PM

The Produ Awards, curated by Miami-based Spanish-speaking magazine Produ, have recognized Sodyo’s “Snap It” interactive marker on TVN Panama as one of 2020’s most disruptive technologies. “Snap It” is the …

Read Story
Topics:Interactive ContentOffline to OnlineBroadcast MediaMobile ApplicationsIncrease EngagementPoint to InteractAdvertisingTVScanning TechnologiesPoint to PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 21, 2020 1:07:00 PM

Gone are the days of passive TV consumption. Viewers want to interact with the content they’re seeing – and when they see an ad for something they like, they want …

Read Story
Topics:Interactive ContentOffline to OnlineQR CodeSodyoTV to MobileBroadcast MediaMobile ApplicationsAdvertisingTVScanning TechnologiesPoint to PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 6, 2020 11:53:31 AM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

Read Story
Topics:Home ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVTV to MobileBroadcast MediaMessagingMobile ApplicationsIncrease EngagementSocial MediaVisual IndicatorPoint to InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint to PurchaseInteractive Ad