After having spent an exciting week at NAB 2019 in Las Vegas, we made it home with lots of new energy, inspiration, and interesting stories. In case you didn’t make it to the fair this year, we thought we’d share some quick insights with you on the brands that caught our eye for many different reasons.
Impressive scanning tech from Sodyo - “If you can see it, you can scan it”
Las Vegas, NV – NAB Show Product of the Year Awards recognize the most significant and promising new products and technologies on display for the first time at the NAB Show. Award winners were selected by a panel of industry experts in a variety of categories and were announced at a reception at the Westgate on April 10 as part of the 2019 NAB Show. This year's winners are:
Display Systems / Digital Signage: Broadcast Depot Corp. - SODYO Scanner
Featured in DSE 2019, Sodyo Allows for QR-Code-Esque Icon on Far Away Billboards. Out of home advertising delivers more than 90% reach and an average of three hours view time daily but there is no method for conversion and no real way to instantly monetize. With Sodyo, it is possible to leverage the Smartphone to create added value as a path to instantly monetize, to engage users by providing complementary content and to enable users to interact.
The Next Generation Scanning Technology. Sodyo is the next generation of interactive scanning technology that enables a user to easily scan a small marker and be instantly connected to any actionable content of your choice.
At Atooro, we have a laser focus on the deep tech sector, and we’re especially drawn to innovative projects concerning Natural Language Processing (NLP), Cybersecurity, and technologies that improve human-computer interaction via microphone, camera, or other devices. At the moment, businesses in almost every industry are searching frantically for effective offline to online (O2O) solutions.
What if QR Codes could transition consumers seamlessly between the online and offline worlds, blurring the lines between physical and digital retail, and ingraining shopping as part of the everyday experience? They can’t, but the next generation of scannable codes aims to do exactly that, leveraging a color matrix that can be scanned from afar and renders well on TV screens.
We first have to redefine our use of terminology as technology has blurred the distinction between TV and screens. The convergence and disruption of constant connection and unlimited access to informational and a new social context has created a new paradigm of consumption activity.
Society gorges on content. We no longer watch or interact with entertainment as we once did...
Recently, broadcast lead generation provider Sodyo unveiled FarQR. FarQR addresses the range limitations of conventional QR and can be used both for television and outdoor digital display screens. FarQR uses color vertex points rather than monochrome tiles to encode information. FarQR promises a detection range approximately 100 times the size of the code versus QR which can only be detected about 10 times the size of the code.
Sodyo is proud to announce the release of a new groundbreaking QR Code – FarQR – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and scan a FarQR Code that broadcasters place within the content or commercials.
Sodyo is proud to announce the release of a new groundbreaking O2O – offline to online – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and “scan” a colorful marker that broadcasters place within the content or commercials.
Israeli startup Sodyo’s groundbreaking technology could become the standard for interactive ad campaigns. No more taking photos of advertisements with phone numbers or websites to look at later. An Israeli company is “magically” turning every commercial into an interactive experience.
Sodyo is a new take on the QR code concept, making use of patented Color Vertex Point (CVP) technology that colorful tags/markers versus a QR code. Perhaps most importantly the marker can be upwards of 100 meters away (or a distance equal to 150-times the size of the marker) from the user and still create an action.