At Atooro, we have a laser focus on the deep tech sector, and we’re especially drawn to innovative projects concerning Natural Language Processing (NLP), Cybersecurity, and technologies that improve human-computer interaction via microphone, camera, or other devices. At the moment, businesses in almost every industry are searching frantically for effective offline to online (O2O) solutions.
What if QR Codes could transition consumers seamlessly between the online and offline worlds, blurring the lines between physical and digital retail, and ingraining shopping as part of the everyday experience? They can’t, but the next generation of scannable codes aims to do exactly that, leveraging a color matrix that can be scanned from afar and renders well on TV screens.
Recently, broadcast lead generation provider Sodyo unveiled FarQR. FarQR addresses the range limitations of conventional QR and can be used both for television and outdoor digital display screens. FarQR uses color vertex points rather than monochrome tiles to encode information. FarQR promises a detection range approximately 100 times the size of the code versus QR which can only be detected about 10 times the size of the code.
Sodyo is proud to announce the release of a new groundbreaking QR Code – FarQR – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and scan a FarQR Code that broadcasters place within the content or commercials.
Sodyo is proud to announce the release of a new groundbreaking O2O – offline to online – solution for broadcasters that is poised to forever change the TV advertising business model. Sodyo’s disruptive technology allows viewers to point their smartphone at the TV screen and “scan” a colorful marker that broadcasters place within the content or commercials.
Israeli startup Sodyo’s groundbreaking technology could become the standard for interactive ad campaigns. No more taking photos of advertisements with phone numbers or websites to look at later. An Israeli company is “magically” turning every commercial into an interactive experience.
Sodyo is a new take on the QR code concept, making use of patented Color Vertex Point (CVP) technology that colorful tags/markers versus a QR code. Perhaps most importantly the marker can be upwards of 100 meters away (or a distance equal to 150-times the size of the marker) from the user and still create an action.