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Blog / Sodyo

by Amanda C. Thompson, on Mar 1, 2021 5:30:00 PM

As the Sodyo solution expands, so too do the opportunities for our partners to monetize content. The Sodyo Monetization Platform can help our partners leverage valuable real estate on our …

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Topics:Home ShoppingQR CodeSodyoSports TVTV to MobileBroadcast MediaMobile ApplicationsIncrease EngagementAdvertisingTVeCommercePollingCouponModuleMonetization

by Amanda C. Thompson, on Feb 15, 2021 5:00:00 PM

The next stop on our new features roadmap is the coupon module. As Sodyo evolves beyond “enabler” status into an end-to-end interactive content solution, introducing the coupon module is one …

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Topics:Interactive ContentSodyoTV to MobileBroadcast MediaAdvertisingTVPoint & PurchaseeCommerce

by Amanda C. Thompson, on Feb 4, 2021 11:02:28 AM

Which player performed the best in the game? What did viewers think of the latest episode of a popular TV series? How would they use a brand’s new product in …

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Topics:O2OInteractive ContentQR CodeSodyoTV to MobileBroadcast MediaPoint & InteractTVTV ProgramsInteractive Ad

by Amanda C. Thompson, on Jan 21, 2020 1:07:00 PM

Gone are the days of passive TV consumption. Viewers want to interact with the content they’re seeing – and when they see an ad for something they like, they want …

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Topics:O2OInteractive ContentOffline to OnlineQR CodeSodyoTV to MobileBroadcast MediaMobile ApplicationsAdvertisingTVScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Jan 6, 2020 11:53:31 AM

As a broadcast professional, you’re used to thinking about television from behind the screen, but take a moment to consider your own viewing habits. How do you watch TV? Chances …

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Topics:O2OHome ShoppingInteractive ContentOffline to OnlineQR CodeReality TVSodyoSports TVTV to MobileBroadcast MediaMessagingMobile ApplicationsIncrease EngagementSocial MediaVisual IndicatorPoint & InteractAdvertisingTVEnrich ContentScanning TechnologiesPoint & PurchaseInteractive Ad

by Amanda C. Thompson, on Mar 6, 2019 10:04:00 AM

When travelers visit a new city, whether for work or for pleasure, they need information about this new environment and how to navigate it. For instance, every public transit system …

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Topics:O2OOffline to OnlineQR CodeSodyoMobile ApplicationsIncrease EngagementMobile PaymentPoint & InteractAdvertisingTicket SalesEnrich ContentScanning TechnologiesPoint & PurchaseInteractive AdOOHOut of HomeSmart CitiesTourism