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by Cathy Yagur, on Sep 13, 2017 9:12:00 AM

For decades, the promise of interactive TV has loomed over the broadcast industry. There were many valiant attempts with TV keyboards and devices in the 1980s and 1990s. And then …

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Topics:IBC ShowOffline to OnlineQR CodetelevisionTV to Mobile

by Ron Yagur, on Sep 6, 2017 10:59:42 AM

It’s been a busy summer here at Sodyo, the O2O infrustructure solution. We churned out a lot of blog posts that sparked interest and conversations. For those of you who …

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Topics:SodyoBroadcast MediaTVHome ShoppingReality TVSports TVTV ProgramsAdvertisingTV to MobileO2OOffline to Online

by Cathy Yagur, on Aug 15, 2017 11:56:06 AM

Like many of you, I’m planning my upcoming trip to IBC 2017 in Amsterdam. I look forward to seeing familiar faces and meeting new friends and colleagues. It’s our biggest …

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Topics:TV to MobileSodyoIBC ShowQR CodeO2OOffline to Online

by Ron Yagur, on Aug 8, 2017 12:04:16 PM

Connecting offline to online is a holy grail for many industries. Though it’s sometimes hard to remember, we actually live in an offline world. When we leave our homes in …

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Topics:O2OQR CodeSodyoOffline to Online

by Ron Yagur, on Aug 2, 2017 2:37:16 PM

Reality TV shows continue to reap high ratings all over the world. Audiences love the suspense of not knowing who will win and they enjoy the sense of participation in …

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Topics:SodyoBroadcast MediaTVReality TVTV to MobilePoint & InteractO2OOffline to Online

by Ron Yagur, on Jul 19, 2017 10:41:58 AM

Sports TV fans just love information. Of all TV audiences, they are the most likely to be reading or watching videos on their smartphone while sitting in the family room …

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Topics:SodyoBroadcast MediaTVSports TVTV to MobileEnrich ContentIncrease EngagementO2OOffline to Online